background
The “blood diamond” trade is responsible for countless human rights abuses and is still going strong to this day. Buying conflict-free jewellery is the only way to ensure you aren’t buying a diamond connected to violence and environmental destruction.
insight
Weddings naturally follow the purchase of engagement and wedding rings, and there is a lack of knowlege on how to create a "green," socially responsible wedding.
idea
Create a system to generate funds to bring resources to villages in developing countries that have been negatively affected by the blood diamond industry. 
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1. Print Campaign to create brand awareness
Body Copy:
She cares about animals. She always gives money to the homeless and cries during movies. She has a soft heart, so when you decide you want to spend the rest of your life with her, put a ring on her finger that isn’t associated with violence. 
Ethical Jewellery
wedding and engagement rings for those who believe in hope
Body Copy:
Many of the world’s wedding rings are created using diamonds that fund devastating civil wars in Africa, destroying the lives of millions. Jewelry made using conflict-free gems and recycled metals can help turn the tide.
Ethical Jewellery
wedding and engagement rings for those that believe in hope 
Body Copy:
No love is the same, and this one is no exception. This is the one– a “forever” kind of love. And for a love this unbelievable, you wouldn’t dream of having your wedding band made from diamonds tied to violence. With recycled metals and conflict-free stones, the ring that deserves a love this great will carry the promise of a bright future, not a dark past. 
Ethical Jewellery
wedding and engagement rings for those that believe in hope
2. Microsite that gives guests the ability to accrue points which can then be traded in for resources to villages.
This gives an interactive feel to the wedding and makes guests feel involved in the process.
3. Pinterest page with ideas on how to make your wedding socially-responsible, without neglecting your sense of taste.
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