D & AD New Blood Challenge: Design either a device, a publication or a service that embodies the Hellmann’s brand approach to sustainability, to help pre-empt or reduce food being wasted, in your choice of setting – either the home, a store, or a restaurant.
Insight: Leftovers go to waste because people are bored of them and end up leaving them in the fridge until they go bad.
Idea: By adding simple ingredients, you can turn common leftovers into completely new dishes, thus making "boring leftovers" exciting, and impossible to throw away.
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